Mera Dhandha Mujhe 25% Deta Hai
The sentence I hear every week in Jalgaon, and the one number that never makes it into the hisaab.
He picked up my visiting card from the table, turned it over, and took out his pen.
I have watched this happen on the back of envelopes, in the margin of a GST challan, once on a paper napkin at a wedding.
“Dekhiye Hitesh bhai,” he said, writing as he spoke. “Do crore laga hai dhandhe mein. Saal ka pachaas lakh nikalta hai.”
He underlined it twice, put the pen down, and looked at me the way a man looks at you when he has already won the argument.
He was not arguing. He was a little proud, and he had every right to be.
He built that pipe unit from nothing. Every machine on that floor, every buyer in his phone, every worker who calls him seth — he earned all of it. In Jalgaon MIDC I have heard the same sentence from men who make pipes, press oil, mill dal, make auto parts, and men who send bananas out by the truckload. The card changes. The number changes a little. The sentence does not.
Today I want to answer that sentence properly. With a calculator first. And then with something a calculator cannot show.
Pehle ek baat saaf kar doon
I am not asking you to take a single rupee out of your dhandha.
Your business is the best thing you own. It built your house, your children’s school, your name in this town. Nothing I say here will beat it.
I only want to talk about the part that has already come out. And about one number in your hisaab that nobody ever writes down.
Bas. Itna hi.
Hisaab dobara lagate hain
Toh chaliye, unhi ke number lete hain.
₹2 crore in the business. ₹50 lakh a year comes out. Twenty-five percent. Sahi hai.
Now one question. Kal se aap unit par mat jaiye. Ghar baithiye. Someone has to be hired who runs the whole thing — purchase, labour, GST, suppliers, buyers, vasooli. Everything you do.
Aisa aadmi Jalgaon mein kitne ka aayega?
The honest answer is always in the same range. ₹1.5 lakh a month. Maybe ₹1.75 lakh for a really good one. Call it ₹21 lakh a year.
So the business earns ₹50 lakh. It pays its manager ₹21 lakh. What is left is ₹29 lakh.
₹29 lakh on ₹2 crore is 14.5%.
Now the second correction. This one is quieter.
The godown. Aapka apna hai, na? Bought years ago, when MIDC plots were cheap. Worth around ₹80 lakh today. The business pays you no rent for it. It never has.
Which means the capital sitting in that business is not ₹2 crore. It is ₹2.8 crore.
₹29 lakh on ₹2.8 crore is roughly 10%.
Twenty-five. Then fourteen and a half. Then ten.
Same business. Same year. Same profit. Only the hisaab changed.
Now read this next part slowly, because it is easy to miss.
That ₹21 lakh is not a loss.
It is your income. It is real. You earned every rupee of it — twelve hours a day, six days a week, with the phone next to the pillow. It is probably the hardest-earned money in Jalgaon.
It just was never a return on your capital. It was your salary. The business was paying you for your work, and paying you for your money, and handing you both in one envelope. So you called the whole envelope “return”.
Woh aapki kamai hai.
Bas aapne usse kabhi naam nahi diya.
You are the highest-value employee in that unit. And the only one whose salary was never fixed.
Remember that ₹21 lakh. We will come back to it.
“Aap ek point par atak gaye ho”
Last week I was sitting with two friends. Both run their own units.
We were talking about something else, and I said, almost without thinking —
I expected an argument. Instead there was a pause. And then both of them nodded. Not the polite kind. The kind where somebody has said out loud the thing you already knew.
Here is what I meant, and I say it with full respect.
A home-run business is not a corporate. There is no general manager, no HR, no accounts head. There is you.
You are the purchase department. You are the collections department. You are the quality check. You are the man who opens the shutter at eight and locks it at nine.
This is not a flaw. This is how almost every good business in Jalgaon got built, including the ones I admire most, including the one I grew up around. It is why these businesses survive years that finish off bigger companies.
But it has one consequence.
And that man cannot step away from it.
Those are the same sentence.
And it is the exact reason that ₹21 lakh salary was never written down. There was never anyone else to write it for.
Kaagaz par munafa hai, bank account mein nahi
Ask that same businessman where his ₹50 lakh profit is right now.
Not in the bank. Almost never in the bank.
It is sitting as stock in the yard — pipes stacked in the sun that will sell, just not this week, and the resin you booked last month because the rate looked right. It is sitting in ninety-day udhaari with buyers who always pay, just never on time. Some of it went into the new machine bought last Diwali. And the CC limit that gets squeezed every month-end quietly fills whatever gap is left.
Paisa dhandhe mein hi ghoomta rehta hai. The profit is real. It is just never free.
Now picture a Tuesday. Ten in the morning.
Your daughter’s admission has a deadline of Friday. Or your father’s report comes back and the doctor says angioplasty, this week, Mumbai. These things do not check your udhaari cycle before they arrive.
You cannot hand a hospital billing counter two hundred lengths of pipe. You cannot pay a college with a pending invoice.
I have watched men with ₹50 lakh of profit on paper stand at a hospital counter, making calls they never wanted to make.
Liquidity ka matlab azaadi hota hai.
Sab kuch ek hi jagah
Sochiye. Your unit, your godown, your stock, your udhaari, your children’s future. All of it sits in one industry, in one pin code, and in one human body. Yours.
One raw material price moves. One big buyer goes slow. One notification from the government. One bad monsoon in the district, and every farmer who was going to lay a new line waits another year.
And the quietest one — your own health. If you are in a hospital bed in Mumbai for three months, what happens to the 25%?
Then there is a day that comes for everyone. Not a bad day. Just a day.
Maybe at 58. Maybe at 65. The day you want to slow down. On that day, the question is not what your business is worth. The question is who will run it. And whether your children actually want to.
Many of them don’t. That is not a tragedy. It is just true.
Paisa aaya. Sukoon nahi aaya.
There is someone I have known a very long time.
He has built something big — the kind of setup people in Jalgaon point to as a success, and say the name with respect.
And I do not see happiness on his face.
I am not saying he is unhappy. But when I sit with him, I see a man who is always half somewhere else. The phone is face-up on the table. The eyes go to it before it rings. The shoulders never come down.
Money came. Sukoon nahi aaya.
He is not the only one. I see whole families like this. The unit is thriving, and nobody in that house has eaten a meal together in months.
Sunday is a working day. The phone rings during the child’s annual function and he steps out, because it is the buyer. The wife has stopped asking what time he will be home. The children already know the answer.
I am not going to tell you to work less. I have too much respect for the grind.
Just look at it honestly for one minute. Then we move on.
Do balance sheets
Building something outside the business is not about beating the business. Nothing beats a good business.
The goal is to defend the family from the business.
Two balance sheets. The factory’s, and the family’s. They must not be the same piece of paper.
If next year is bad — if the industry turns, if the big buyer defaults, if a lockdown comes again — the factory’s balance sheet takes the hit. But the dinner table, the school fees, the medicines, the retirement corpus — these should not even feel it.
The money outside has one quality the business can never have. It does not need you to show up for it. It can have a bad year — markets fall, that is real — but it does not fall because you were in a hospital bed, or because your biggest buyer went slow.
Freedom here does not mean retiring at 40, or selling up and sitting at home. It means reaching the day when the business is something you choose to do — because you love it, because you are good at it — and not something you are held by.
Where does the money for this second balance sheet come from? Not from squeezing the business.
It comes from that ₹21 lakh. The salary you were always earning, and never paying yourself.
Ek kaam kijiye
Three things. This week. Not more.
One. Fix yourself a salary. A real number, on a real date, every month, moved out of the current account into a personal account before the business can use it. Start small if you have to. Whatever the business earns after paying you is its actual return — the first honest number you will ever have about your 25%.
Two. Keep the two accounts truly separate. Personal money must stop quietly plugging the month-end hole.
Three. Finish this sentence on paper.
“Agar main teen mahine unit par nahi jaa paaya, toh ghar ka kharcha ______ se chalega.”
If the blank is hard to fill, that is the whole post in one line.
The bottom line
Your dhandha built everything you have. Nothing here takes that away.
I only want one more thing for you. That one day, you walk into the unit because you want to. Not because nothing else will hold if you don’t.
Aap dhandhe ke nahi.
Want to put a number on what your business actually returns?
One sitting is usually enough — a fair salary for yourself, a second balance sheet for the family, and an honest figure to replace the one on the back of the visiting card.
This blog is for educational purposes only. Every person in this piece is invented; the patterns are real and drawn from 20 years of conversations across the desk. The figures are indicative and used only to illustrate the idea.
Moneyplus is an AMFI-registered mutual fund distributor — ARN-137949. What you read here is general information written from experience, not a recommendation to buy or sell any scheme, and it does not take your personal situation into account. As a distributor, Moneyplus earns commission on the schemes it transacts for its clients. Mutual fund investments are subject to market risks; read all scheme related documents carefully. Past performance does not guarantee future returns.




