Money Without a Name Gets Spent
Nobody cycles from Nashik to Mumbai. Nobody takes a train from College Road to Gangapur Road. Yet with money, I watch people do both — every single week.
Sameer got the increment he had been waiting three years for.
He did what a sensible man does. He started a SIP of ₹25,000 a month. Nobody pushed him. He just felt a man with a bigger salary should be investing more.
Five years went by. The SIP never missed a month. The corpus grew into a number he was quietly proud of. He would open the app sometimes, just to look at it.
Then a cousin needed help with a hospital bill. Some of it went. A showroom on the highway had a festival offer on a car he had been eyeing. More of it went. Then the kitchen needed redoing, and the money was right there.
In about a year, five years of discipline was down to a number that hurt to look at.
Here is the part that stays with me. Nothing went wrong. No crash. No bad fund. No fraud. Sameer did everything right — except one thing. He never told the money what it was for.
Surplus is not a plan
Most people who sit across the table come like Sameer. Salary went up, or business had a good year, and something is left over at month-end.
“Sir, ₹10,000 ka SIP start karte hain. Ya ₹20,000.”
The number comes from what is left over. It does not come from a goal.
So I ask two questions. What is this money for? And when will you need it?
Very often, silence. Or the answer is “long term.” Long term is not a date. Your daughter’s admission has a date. Your retirement has a date. “Long term” is where money goes when nobody has decided anything.
Then comes the question of where, and the answer is almost always whatever is running hot that season. Some years gold. Some years small-cap funds. Whatever a WhatsApp group praised last month.
Twenty years of watching this, and I can tell you one thing with full confidence: nothing stays on top forever. Nothing.
Strip everything else away and it comes down to this. Long-term investing, driven by your goals and your asset allocation. Not by what is hot.
Surplus has neither.
The bicycle and the train
That is the whole blog, honestly. Everything after this is detail.
Nashik to Mumbai is around 165 kilometres. A bicycle points in the right direction. You will pedal honestly, for hours, and still arrive too late. That is a fifteen-year goal sitting in a fixed deposit or a postal scheme. Right direction. Wrong vehicle. Inflation reaches Mumbai before you do.
College Road to Gangapur Road is a short hop inside the city. A train is the most powerful vehicle around. But it is absurdly oversized for that distance, there is no station where you need one, and you do not decide when it arrives. That is a one-year goal sitting in a small-cap fund.
Neither vehicle is good or bad on its own. The bicycle is not at fault. The train is not at fault. The distance decides the vehicle. Nothing else does.
The wedding that could not wait
Prakash had done the hard part. His daughter’s wedding was eighteen months away, and he had close to ₹18 lakh ready — saved over years, slowly, the way middle-class families save.
Last year a small-cap fund had done wonderfully. His friend’s money had nearly doubled. So the wedding money went there. Why let it sit idle?
The market fell. Markets do that; it is not a scandal. But the wedding date did not move. The hall was booked. The cards were printed.
Prakash had two choices. Cut the wedding, or borrow. He borrowed.
Sit with that for a second. A man who had the entire amount ready, eighteen months early, took a loan for his daughter’s wedding. Not because he was careless. Because he put a short journey on a train.
The couple who did nothing wrong
Vinod and Sunita are both forty-five. Retirement at sixty. Fifteen years away.
They have saved faithfully for years — fixed deposits, postal schemes, every maturity renewed on the day. They have never seen a red statement. No crash has ever touched them. Nothing has ever “gone wrong.”
And at sixty, they will arrive. On time. With a corpus that buys far less than they imagined it would.
Medicines, help at home, the monthly life they pictured at forty-five — all of it will cost a lot more, and their money will not have kept pace. Nobody will call it a loss. There will be no single day when it went wrong.
That is what makes this the saddest one. They cycled to Mumbai. Honestly, every single day, for fifteen years. And they reached — to find that the city had moved further away.
Isliye sabse zyada hoti hai.
In the name of safety, people park money for goals five, ten, fifteen years away in schemes that were built for short distances. And they lose — not to a crash, but to inflation. Quietly. Every year. With a smile.
The reverse is just as true. For a goal that is ten or fifteen years away, there is no point being conservative. That distance needs the train.
And the one who keeps changing vehicles
There is a fourth person, and he needs only three lines.
He was in pharma when pharma was in the news. Then small-cap. Then gold. He is never wrong about the theme — he is only ever late to it. He changes vehicles at every signal, and never reaches anywhere.
Gold — both things are true
Gold comes up in almost every conversation lately, so let me say both things clearly.
Buying gold today only because it is running — that is the chase. That is the fourth person.
But gold attached to a goal is a different thing altogether. I know families who have bought about 5 grams’ worth of gold every single month for the last ten years — through gold bonds or a gold ETF. Irrespective of the price that day. High month, low month, same 5 grams.
They never asked “abhi lena chahiye ya nahi?” They just bought.
Today they have enough for two children’s weddings.
Same asset that the fourth person is chasing. Completely different journey. Because it had a name, a date, and the discipline of a SIP.
If you want to do the same, both doors are still open — a gold ETF, or sovereign gold bonds bought from the secondary market. The product is not the point. The name and the date are.
Planning is not a one-time event
Writing the goals down is step one. Then comes the part people skip: for each goal, how much in equity, how much in debt, how much in gold. That is asset allocation, and the distance decides it.
Then the part almost nobody does. Review it every year.
Because the market moves your allocation without asking you. A great year in equity, and the equity portion has grown well past what you planned. Or a goal that was five years away is now two years away — it has quietly moved from a long journey to a short one, and the vehicle has to change.
Once a year, sit down and compare. What did I plan? What do I actually hold? If it has drifted, bring it back. Not exciting. Very effective.
Tax comes up here — “realign karenge toh tax lagega.” Yes, taxation has its role to play. But tax is payable whenever you redeem anyway, today or at the goal. Done properly, it works out. Do not let the fear of tax keep you on the wrong vehicle.
Why not just do it yourself?
Many people know enough to do all of this. The reason it still goes wrong is not knowledge.
With everyone else’s money, you are the analyst. With your own money, you are the participant. You are holding the fear when it falls and the hope when it rises. You cannot be objective about your own money. Nobody can.
I am not saying this so that you come to me. I am saying: find someone competent. Anyone good. Someone who will sit across the table from you and ask the two questions.
One thing to do today
Take one page. Write every goal you have in three columns: its name, its date, its amount.
| Goal | When | How much |
|---|---|---|
| Daughter’s wedding | 2032 | ₹25 lakh |
| Retirement | 2041 | — |
| New car | 2028 | — |
As many lines as you have goals. Then next to each one, write where that money is sitting right now.
Now look at each line and ask: does the vehicle match the distance?
You will know the answer the moment you see it.
The bottom line
Nobody cycles to Mumbai. Nobody takes a train to Gangapur Road.
Phir gaadi chuniye.
The distance decides the vehicle. Always the distance. Never the mood.
Want to put a name and a date on your money?
One sitting is usually enough to turn a pile of surplus into a list of goals — each with its own distance, and its own vehicle.
This blog is for educational purposes only. Every person in this piece is invented; the patterns are real and drawn from 20 years of client conversations. Figures used are indicative and meant only to illustrate the idea. Mutual fund investments are subject to market risks — please read all scheme related documents carefully before investing. Please speak to the Moneyplus team before acting on anything you read here.




